Contadina vs Hunt's · Bay Area shelf head-to-head
Contadina and Hunt's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Contadina is in more Bay Area grocers
Contadina
Hunt's
31
brand power
34
16
products
16
3
categories
3
6
subcategories
5
9
grocers
8
20.5¢
price per oz
33.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Contadina▭ Hunt's
Distribution · 30% of score38·33
C
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces3 vs 2 SKUs
C
<1% of shelf
only Contadina
only Hunt's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Contadina · 2
only Hunt's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Contadina · Hunt's
