Cracker Barrel vs Kerrygold · Bay Area shelf head-to-head
Cracker Barrel and Kerrygold, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kerrygold carries more Brand PowerKerrygold is in more Bay Area grocersKerrygold fields the deeper lineupKerrygold sits further up the premium end
Cracker Barrel
Kerrygold
16
brand power
63
4
products
39
2
categories
5
2
subcategories
9
3
grocers
20
94.4¢
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cracker Barrel▭ Kerrygold
Distribution · 30% of score13·83
C
carried in 3 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cracker Barrel
only Kerrygold
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cracker Barrel · 0
no exclusive doors — everywhere Cracker Barrel is, Kerrygold is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cracker Barrel · Kerrygold
