Cracking Good! Cheese Co. vs Tillamook · Bay Area shelf head-to-head
Cracking Good! Cheese Co. and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook carries more Brand PowerTillamook is in more Bay Area grocersTillamook fields the deeper lineup
Cracking Good! Cheese Co.
Tillamook
0
brand power
67
3
products
127
1
categories
6
1
subcategories
21
1
grocers
20
$6.09
avg price
$8.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cracking Good! Cheese Co.▭ Tillamook
Distribution · 30% of score4·83
C
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cracking Good! Cheese Co.
no top category Tillamook doesn’t also play in.
only Tillamook
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cracking Good! Cheese Co. · 0
no exclusive doors — everywhere Cracking Good! Cheese Co. is, Tillamook is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cracking Good! Cheese Co. · Tillamook