Crazy Go Nuts vs Sunridge Farms · Bay Area shelf head-to-head
Crazy Go Nuts and Sunridge Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunridge Farms carries more Brand PowerSunridge Farms is in more Bay Area grocersSunridge Farms fields the deeper lineup
Crazy Go Nuts
Sunridge Farms
9
brand power
59
2
products
180
1
categories
17
1
subcategories
39
2
grocers
11
$1.44
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crazy Go Nuts▭ Sunridge Farms
Distribution · 30% of score8·46
C
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crazy Go Nuts
no top category Sunridge Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crazy Go Nuts · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crazy Go Nuts · Sunridge Farms
