Creminelli Fine Meats vs The Spotted Trotter · Bay Area shelf head-to-head
Creminelli Fine Meats and The Spotted Trotter, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Creminelli Fine Meats carries more Brand PowerCreminelli Fine Meats is in more Bay Area grocersCreminelli Fine Meats fields the deeper lineupThe Spotted Trotter sits further up the premium end
Creminelli Fine Meats
The Spotted Trotter
56
brand power
27
31
products
11
5
categories
3
6
subcategories
3
13
grocers
2
$3.64
price per oz
$5.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Creminelli Fine Meats▭ The Spotted Trotter
Distribution · 30% of score54·8
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats4 vs 2 SKUs
1% of shelf
only Creminelli Fine Meats
only The Spotted Trotter
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Creminelli Fine Meats · The Spotted Trotter
