Crest Hill Bakery vs La Brea · Bay Area shelf head-to-head
Crest Hill Bakery and La Brea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Brea carries more Brand PowerLa Brea is in more Bay Area grocersLa Brea fields the deeper lineup
Crest Hill Bakery
La Brea
17
brand power
26
5
products
12
2
categories
3
5
subcategories
9
1
grocers
6
$4.29
avg price
$6.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crest Hill Bakery▭ La Brea
Distribution · 30% of score4·25
C
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crest Hill Bakery
no top category La Brea doesn’t also play in.
only La Brea
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Crest Hill Bakery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crest Hill Bakery · La Brea
