Cultures For Health vs Maple Hill · Bay Area shelf head-to-head
Cultures For Health and Maple Hill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maple Hill carries more Brand PowerMaple Hill is in more Bay Area grocersMaple Hill fields the deeper lineupCultures For Health sits further up the premium end
Cultures For Health
Maple Hill
21
brand power
43
5
products
15
3
categories
7
4
subcategories
9
1
grocers
8
$234.34
price per oz
42.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cultures For Health▭ Maple Hill
Distribution · 30% of score4·33
C
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cultures For Health
only Maple Hill
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cultures For Health · 0
no exclusive doors — everywhere Cultures For Health is, Maple Hill is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cultures For Health · Maple Hill
