Daisy Brand vs Organic Valley® · Bay Area shelf head-to-head
Daisy Brand and Organic Valley®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® carries more Brand PowerOrganic Valley® is in more Bay Area grocersOrganic Valley® fields the deeper lineup
Daisy Brand
Organic Valley®
23
brand power
69
5
products
103
3
categories
15
3
grocers
19
$2.83
avg price
$8.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daisy Brand▭ Organic Valley®
Distribution · 30% of score13·79
D
carried in 3 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daisy Brand
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Daisy Brand · 0
no exclusive doors — everywhere Daisy Brand is, Organic Valley® is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daisy Brand · Organic Valley®
