Darbo vs Monin · Bay Area shelf head-to-head
Darbo and Monin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monin carries more Brand PowerDarbo is in more Bay Area grocersMonin sits further up the premium end
Darbo
Monin
42
brand power
50
18
products
17
3
categories
5
12
grocers
7
$11.06
avg price
$14.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Darbo▭ Monin
Distribution · 30% of score50·29
M
carried in 12 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Darbo · Monin