Dave's Killer Bread vs Stone & Skillet · Bay Area shelf head-to-head
Dave's Killer Bread and Stone & Skillet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dave's Killer Bread carries more Brand PowerDave's Killer Bread is in more Bay Area grocersDave's Killer Bread fields the deeper lineupStone & Skillet sits further up the premium end
Dave's Killer Bread
Stone & Skillet
61
brand power
17
52
products
3
4
categories
1
14
subcategories
2
21
grocers
5
45.6¢
price per oz
66.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dave's Killer Bread▭ Stone & Skillet
Distribution · 30% of score88·21
S
carried in 21 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dave's Killer Bread
only Stone & Skillet
no top category Dave's Killer Bread doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dave's Killer Bread · 16
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dave's Killer Bread · Stone & Skillet
