David vs Tom's Of Maine · Bay Area shelf head-to-head
David and Tom's Of Maine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
David carries more Brand PowerDavid is in more Bay Area grocersDavid sits further up the premium end
David
Tom's Of Maine
61
brand power
48
26
products
27
8
categories
4
11
subcategories
5
17
grocers
6
$1.57
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ David▭ Tom's Of Maine
Distribution · 30% of score71·25
carried in 17 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Oral Care5 vs 4 SKUs
5% of shelf
only Tom's Of Maine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: David · Tom's Of Maine
