David vs Top Fox Snacks · Bay Area shelf head-to-head
David and Top Fox Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
David carries more Brand PowerDavid is in more Bay Area grocersDavid fields the deeper lineup
David
Top Fox Snacks
61
brand power
18
26
products
7
8
categories
1
11
subcategories
2
17
grocers
2
$1.57
price per oz
$1.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ David▭ Top Fox Snacks
Distribution · 30% of score71·8
carried in 17 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Top Fox Snacks
no top category David doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: David · Top Fox Snacks
