David vs Urban Foods · Bay Area shelf head-to-head
David and Urban Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
David carries more Brand PowerDavid is in more Bay Area grocersDavid fields the deeper lineupDavid sits further up the premium end
David
Urban Foods
61
brand power
12
26
products
3
8
categories
1
11
subcategories
2
17
grocers
1
$1.57
price per oz
79.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ David▭ Urban Foods
Distribution · 30% of score71·4
U
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Urban Foods
no top category David doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: David · Urban Foods
