De Nigris vs Colavita · Bay Area shelf head-to-head
De Nigris and Colavita, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Colavita carries more Brand PowerColavita is in more Bay Area grocersColavita fields the deeper lineup
De Nigris
Colavita
14
brand power
32
2
products
15
2
categories
5
2
subcategories
7
2
grocers
9
$11.59
avg price
$13.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ De Nigris▭ Colavita
Distribution · 30% of score8·38
D
C
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only De Nigris
no top category Colavita doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: De Nigris · Colavita
