Deep Indian Kitchen vs Laoban · Bay Area shelf head-to-head
Deep Indian Kitchen and Laoban, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Deep Indian Kitchen is in more Bay Area grocersDeep Indian Kitchen fields the deeper lineup
Deep Indian Kitchen
Laoban
50
brand power
46
21
products
15
5
categories
4
7
subcategories
5
14
grocers
11
$1.01
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Deep Indian Kitchen▭ Laoban
Distribution · 30% of score58·46
carried in 14 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Deep Indian Kitchen
only Laoban
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Deep Indian Kitchen · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Deep Indian Kitchen · Laoban
