Del Monte vs Fire Season · Bay Area shelf head-to-head
Del Monte and Fire Season, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Monte carries more Brand PowerDel Monte is in more Bay Area grocersDel Monte fields the deeper lineupFire Season sits further up the premium end
Del Monte
Fire Season
66
brand power
15
114
products
2
10
categories
1
25
subcategories
1
14
grocers
5
24.4¢
price per oz
$1.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Del Monte▭ Fire Season
Distribution · 30% of score58·21
F
carried in 14 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Del Monte
only Fire Season
no top category Del Monte doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Del Monte · Fire Season
