Del Monte vs The People's Provisions · Bay Area shelf head-to-head
Del Monte and The People's Provisions, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Monte carries more Brand PowerDel Monte is in more Bay Area grocersDel Monte fields the deeper lineup
Del Monte
The People's Provisions
66
brand power
13
114
products
3
10
categories
2
14
grocers
2
$4.40
avg price
$8.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Del Monte▭ The People's Provisions
Distribution · 30% of score58·8
T
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Del Monte
only The People's Provisions
no top category Del Monte doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Del Monte · The People's Provisions
