Del Monte vs Vlasic · Bay Area shelf head-to-head
Del Monte and Vlasic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Monte carries more Brand PowerDel Monte is in more Bay Area grocersDel Monte fields the deeper lineupDel Monte sits further up the premium end
Del Monte
Vlasic
66
brand power
39
114
products
18
10
categories
2
14
grocers
11
46.4¢
price per fl oz
32.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Del Monte▭ Vlasic
Distribution · 30% of score58·46
V
carried in 14 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Del Monte
only Vlasic
no top category Del Monte doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Del Monte · Vlasic
