Del Popolo vs Caulipower · Bay Area shelf head-to-head
Del Popolo and Caulipower, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Caulipower carries more Brand PowerCaulipower is in more Bay Area grocersCaulipower fields the deeper lineupDel Popolo sits further up the premium end
Del Popolo
Caulipower
24
brand power
48
4
products
16
1
categories
7
2
subcategories
8
9
grocers
11
$1.24
price per oz
98.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Del Popolo▭ Caulipower
Distribution · 30% of score38·46
D
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Del Popolo
no top category Caulipower doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Del Popolo · 4
only Caulipower · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Del Popolo · Caulipower
