Delizie Di Calabria vs Matiz · Bay Area shelf head-to-head
Delizie Di Calabria and Matiz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Matiz carries more Brand PowerMatiz is in more Bay Area grocersMatiz fields the deeper lineupMatiz sits further up the premium end
Delizie Di Calabria
Matiz
20
brand power
60
4
products
28
4
categories
7
4
subcategories
15
2
grocers
17
$8.32
avg price
$10.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Delizie Di Calabria▭ Matiz
Distribution · 30% of score8·71
D
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Delizie Di Calabria
only Matiz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Delizie Di Calabria · 0
no exclusive doors — everywhere Delizie Di Calabria is, Matiz is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Delizie Di Calabria · Matiz