Dell'amore vs Rao's · Bay Area shelf head-to-head
Dell'amore and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineupDell'amore sits further up the premium end
Dell'amore
Rao's
17
brand power
66
5
products
79
1
categories
6
1
subcategories
16
5
grocers
21
68.4¢
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dell'amore▭ Rao's
Distribution · 30% of score21·88
D
carried in 5 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dell'amore
no top category Rao's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dell'amore · 0
no exclusive doors — everywhere Dell'amore is, Rao's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dell'amore · Rao's
