Devious vs Spicely Organics · Bay Area shelf head-to-head
Devious and Spicely Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spicely Organics carries more Brand PowerSpicely Organics is in more Bay Area grocersSpicely Organics fields the deeper lineup
Devious
Spicely Organics
9
brand power
63
2
products
163
1
categories
9
2
subcategories
50
1
grocers
13
$8.99
avg price
$8.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Devious▭ Spicely Organics
Distribution · 30% of score4·54
D
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Devious
no top category Spicely Organics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Devious · Spicely Organics