Diestel Family Ranch vs Diestel Turkey Ranch · Bay Area shelf head-to-head
Diestel Family Ranch and Diestel Turkey Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diestel Family Ranch carries more Brand PowerDiestel Family Ranch is in more Bay Area grocersDiestel Family Ranch fields the deeper lineup
Diestel Family Ranch
Diestel Turkey Ranch
52
brand power
22
20
products
5
6
categories
2
13
grocers
4
$1.45
price per oz
$1.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diestel Family Ranch▭ Diestel Turkey Ranch
Distribution · 30% of score54·17
D
carried in 13 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diestel Family Ranch
only Diestel Turkey Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diestel Family Ranch · Diestel Turkey Ranch
