Diestel Family Ranch vs Jennie-o Turkey Store · Bay Area shelf head-to-head
Diestel Family Ranch and Jennie-o Turkey Store, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diestel Family Ranch carries more Brand PowerDiestel Family Ranch is in more Bay Area grocersDiestel Family Ranch fields the deeper lineup
Diestel Family Ranch
Jennie-o Turkey Store
52
brand power
24
20
products
6
6
categories
4
10
subcategories
5
13
grocers
1
$10.44
avg price
$12.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diestel Family Ranch▭ Jennie-o Turkey Store
Distribution · 30% of score54·4
J
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diestel Family Ranch
only Jennie-o Turkey Store
no top category Diestel Family Ranch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diestel Family Ranch · Jennie-o Turkey Store