Diestel Turkey Ranch vs Mary's · Bay Area shelf head-to-head
Diestel Turkey Ranch and Mary's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mary's carries more Brand PowerMary's is in more Bay Area grocersMary's fields the deeper lineup
Diestel Turkey Ranch
Mary's
22
brand power
60
5
products
63
2
categories
6
4
grocers
12
$1.88
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diestel Turkey Ranch▭ Mary's
Distribution · 30% of score17·50
D
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diestel Turkey Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Diestel Turkey Ranch · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diestel Turkey Ranch · Mary's
