Dignity vs Nutiva · Bay Area shelf head-to-head
Dignity and Nutiva, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nutiva carries more Brand PowerNutiva is in more Bay Area grocersNutiva fields the deeper lineupDignity sits further up the premium end
Dignity
Nutiva
11
brand power
39
2
products
16
1
categories
5
1
subcategories
9
2
grocers
11
$13.42
avg price
$16.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dignity▭ Nutiva
Distribution · 30% of score8·46
D
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dignity
no top category Nutiva doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dignity · 0
no exclusive doors — everywhere Dignity is, Nutiva is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dignity · Nutiva