Dinapoli vs Mutti · Bay Area shelf head-to-head
Dinapoli and Mutti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mutti carries more Brand PowerMutti is in more Bay Area grocersMutti fields the deeper lineupMutti sits further up the premium end
Dinapoli
Mutti
18
brand power
59
2
products
27
1
categories
4
2
subcategories
7
7
grocers
18
14.2¢
price per oz
44.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dinapoli▭ Mutti
Distribution · 30% of score29·75
carried in 7 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dinapoli
no top category Mutti doesn’t also play in.
only Mutti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dinapoli · 0
no exclusive doors — everywhere Dinapoli is, Mutti is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dinapoli · Mutti