Dole vs Native Forest · Bay Area shelf head-to-head
Dole and Native Forest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dole carries more Brand PowerNative Forest is in more Bay Area grocersDole fields the deeper lineupNative Forest sits further up the premium end
Dole
Native Forest
65
brand power
55
68
products
25
7
categories
5
11
subcategories
14
14
grocers
17
34.0¢
price per oz
50.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dole▭ Native Forest
Distribution · 30% of score58·71
carried in 14 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Foods1 vs 2 SKUs
only Native Forest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dole · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dole · Native Forest
