Don Bruno vs Star · Bay Area shelf head-to-head
Don Bruno and Star, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Star carries more Brand PowerStar is in more Bay Area grocersStar fields the deeper lineupDon Bruno sits further up the premium end
Don Bruno
Star
15
brand power
43
2
products
20
1
categories
6
5
grocers
11
75.0¢
price per fl oz
68.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Don Bruno▭ Star
Distribution · 30% of score21·46
D
S
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Don Bruno
no top category Star doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Don Bruno · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Don Bruno · Star