Don Pomodoro vs Mutti · Bay Area shelf head-to-head
Don Pomodoro and Mutti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mutti carries more Brand PowerMutti is in more Bay Area grocersMutti fields the deeper lineup
Don Pomodoro
Mutti
34
brand power
59
11
products
27
3
categories
4
7
grocers
18
44.0¢
price per oz
44.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Don Pomodoro▭ Mutti
Distribution · 30% of score29·75
D
carried in 7 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Don Pomodoro
only Mutti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Don Pomodoro · 0
no exclusive doors — everywhere Don Pomodoro is, Mutti is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Don Pomodoro · Mutti
