Don Pomodoro vs Rao's · Bay Area shelf head-to-head
Don Pomodoro and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineup
Don Pomodoro
Rao's
34
brand power
66
11
products
79
3
categories
6
7
grocers
21
44.0¢
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Don Pomodoro▭ Rao's
Distribution · 30% of score29·88
D
carried in 7 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Don Pomodoro
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Don Pomodoro · 0
no exclusive doors — everywhere Don Pomodoro is, Rao's is too.
only Rao's · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Don Pomodoro · Rao's
