Dove vs Every Man Jack · Bay Area shelf head-to-head
Dove and Every Man Jack, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dove is in more Bay Area grocersDove fields the deeper lineupDove sits further up the premium end
Dove
Every Man Jack
45
brand power
42
25
products
11
6
categories
4
7
subcategories
4
11
grocers
4
79.6¢
price per fl oz
$1.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dove▭ Every Man Jack
Distribution · 30% of score46·17
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care8 vs 3 SKUs
1% of shelf
only Dove
only Every Man Jack
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dove · Every Man Jack
