Dr. Bronner's vs Kiss My Face · Bay Area shelf head-to-head
Dr. Bronner's and Kiss My Face, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Bronner's carries more Brand PowerDr. Bronner's is in more Bay Area grocersDr. Bronner's fields the deeper lineupDr. Bronner's sits further up the premium end
Dr. Bronner's
Kiss My Face
68
brand power
29
91
products
11
9
categories
3
12
subcategories
3
17
grocers
3
$4.34
price per oz
$1.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Bronner's▭ Kiss My Face
Distribution · 30% of score71·13
carried in 17 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Toothpaste4 vs 2 SKUs
3% of shelf
only Dr. Bronner's
only Kiss My Face
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Bronner's · Kiss My Face
