Dr. Bronner's vs River Soap Company · Bay Area shelf head-to-head
Dr. Bronner's and River Soap Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Bronner's carries more Brand PowerDr. Bronner's is in more Bay Area grocersDr. Bronner's fields the deeper lineup
Dr. Bronner's
River Soap Company
68
brand power
22
91
products
7
9
categories
1
12
subcategories
1
17
grocers
3
$4.34
price per oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Bronner's▭ River Soap Company
Distribution · 30% of score71·13
carried in 17 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr. Bronner's
only River Soap Company
no top category Dr. Bronner's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Bronner's · River Soap Company
