Dr. Oetker vs Wholesome · Bay Area shelf head-to-head
Dr. Oetker and Wholesome, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wholesome carries more Brand PowerWholesome is in more Bay Area grocersWholesome fields the deeper lineup
Dr. Oetker
Wholesome
27
brand power
61
8
products
43
2
categories
6
3
subcategories
12
4
grocers
19
$5.75
avg price
$8.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Oetker▭ Wholesome
Distribution · 30% of score17·79
D
carried in 4 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr. Oetker
only Wholesome
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dr. Oetker · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Oetker · Wholesome