Dsd Merchandisers vs Good Plenty · Bay Area shelf head-to-head
Dsd Merchandisers and Good Plenty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerGood Plenty is in more Bay Area grocersDsd Merchandisers fields the deeper lineupGood Plenty sits further up the premium end
Dsd Merchandisers
Good Plenty
49
brand power
15
61
products
3
11
categories
2
27
subcategories
2
4
grocers
5
$1.10
price per oz
60.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dsd Merchandisers▭ Good Plenty
Distribution · 30% of score17·21
G
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dsd Merchandisers
only Good Plenty
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dsd Merchandisers · 2
only Good Plenty · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dsd Merchandisers · Good Plenty