Dsd Merchandisers vs Hampton Farms · Bay Area shelf head-to-head
Dsd Merchandisers and Hampton Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerHampton Farms is in more Bay Area grocersDsd Merchandisers fields the deeper lineupDsd Merchandisers sits further up the premium end
Dsd Merchandisers
Hampton Farms
49
brand power
19
61
products
6
11
categories
1
27
subcategories
1
4
grocers
7
$1.10
price per oz
31.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dsd Merchandisers▭ Hampton Farms
Distribution · 30% of score17·29
H
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dsd Merchandisers
only Hampton Farms
no top category Dsd Merchandisers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dsd Merchandisers · 1
only Hampton Farms · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dsd Merchandisers · Hampton Farms
