Dsd Merchandisers vs Swizzels · Bay Area shelf head-to-head
Dsd Merchandisers and Swizzels, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerDsd Merchandisers is in more Bay Area grocersDsd Merchandisers fields the deeper lineupSwizzels sits further up the premium end
Dsd Merchandisers
Swizzels
49
brand power
10
61
products
3
11
categories
1
27
subcategories
2
4
grocers
2
$10.00
avg price
$4.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dsd Merchandisers▭ Swizzels
Distribution · 30% of score17·8
S
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dsd Merchandisers
only Swizzels
no top category Dsd Merchandisers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dsd Merchandisers · 3
only Swizzels · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dsd Merchandisers · Swizzels
