Dsd Merchandisers vs Wyld · Bay Area shelf head-to-head
Dsd Merchandisers and Wyld, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerDsd Merchandisers is in more Bay Area grocersDsd Merchandisers fields the deeper lineupWyld sits further up the premium end
Dsd Merchandisers
Wyld
49
brand power
10
61
products
3
11
categories
1
27
subcategories
1
4
grocers
1
$10.00
avg price
$6.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dsd Merchandisers▭ Wyld
Distribution · 30% of score17·4
W
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dsd Merchandisers
only Wyld
no top category Dsd Merchandisers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dsd Merchandisers · 3
only Wyld · 0
no exclusive doors — everywhere Wyld is, Dsd Merchandisers is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dsd Merchandisers · Wyld