Duke's vs Graza · Bay Area shelf head-to-head
Duke's and Graza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graza carries more Brand PowerGraza is in more Bay Area grocersGraza fields the deeper lineupGraza sits further up the premium end
Duke's
Graza
31
brand power
57
10
products
23
2
categories
4
2
subcategories
6
9
grocers
18
98.6¢
price per oz
$1.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Duke's▭ Graza
Distribution · 30% of score38·75
D
carried in 9 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Duke's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Duke's · 0
no exclusive doors — everywhere Duke's is, Graza is too.
only Graza · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Duke's · Graza
