Dynasty vs Mycological · Bay Area shelf head-to-head
Dynasty and Mycological, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dynasty carries more Brand PowerDynasty is in more Bay Area grocersDynasty fields the deeper lineupMycological sits further up the premium end
Dynasty
Mycological
58
brand power
33
28
products
5
14
categories
1
17
subcategories
1
14
grocers
7
84.9¢
price per oz
$20.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dynasty▭ Mycological
Distribution · 30% of score58·29
D
M
carried in 14 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score90·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dynasty
only Mycological
no top category Dynasty doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dynasty · Mycological