Earthbound Farm vs Flav-r-pac · Bay Area shelf head-to-head
Earthbound Farm and Flav-r-pac, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earthbound Farm carries more Brand PowerEarthbound Farm is in more Bay Area grocersEarthbound Farm fields the deeper lineup
Earthbound Farm
Flav-r-pac
74
brand power
7
63
products
7
6
categories
2
8
subcategories
2
16
grocers
3
$6.79
avg price
$5.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Earthbound Farm▭ Flav-r-pac
Distribution · 30% of score67·13
F
carried in 16 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Earthbound Farm
only Flav-r-pac
no top category Earthbound Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Earthbound Farm · Flav-r-pac