Earthbound Farm vs Seal The Seasons · Bay Area shelf head-to-head
Earthbound Farm and Seal The Seasons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earthbound Farm carries more Brand PowerEarthbound Farm is in more Bay Area grocersEarthbound Farm fields the deeper lineup
Earthbound Farm
Seal The Seasons
74
brand power
33
63
products
9
6
categories
1
8
subcategories
2
16
grocers
9
66.7¢
price per oz
58.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Earthbound Farm▭ Seal The Seasons
Distribution · 30% of score67·38
carried in 16 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Earthbound Farm
only Seal The Seasons
no top category Earthbound Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Earthbound Farm · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Earthbound Farm · Seal The Seasons
