Earth's Best vs Love Child · Bay Area shelf head-to-head
Earth's Best and Love Child, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earth's Best carries more Brand PowerEarth's Best is in more Bay Area grocersEarth's Best fields the deeper lineupEarth's Best sits further up the premium end
Earth's Best
Love Child
55
brand power
32
37
products
9
9
categories
5
13
grocers
6
$1.61
price per oz
72.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Earth's Best▭ Love Child
Distribution · 30% of score54·25
L
carried in 13 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Earth's Best
only Love Child
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Earth's Best · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Earth's Best · Love Child
