Earth's Best vs Yumi · Bay Area shelf head-to-head
Earth's Best and Yumi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earth's Best carries more Brand PowerEarth's Best is in more Bay Area grocersEarth's Best fields the deeper lineupYumi sits further up the premium end
Earth's Best
Yumi
55
brand power
28
37
products
7
9
categories
3
11
subcategories
5
13
grocers
5
$1.61
price per oz
$2.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Earth's Best▭ Yumi
Distribution · 30% of score54·21
Y
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Earth's Best
only Yumi
no top category Earth's Best doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Earth's Best · Yumi
