Easkoot Cellars vs Josh Cellars · Bay Area shelf head-to-head
Easkoot Cellars and Josh Cellars, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Josh Cellars carries more Brand PowerJosh Cellars is in more Bay Area grocersJosh Cellars fields the deeper lineup
Easkoot Cellars
Josh Cellars
12
brand power
35
2
products
12
2
categories
5
2
subcategories
9
1
grocers
4
$23.49
avg price
$15.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Easkoot Cellars▭ Josh Cellars
Distribution · 30% of score4·17
E
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Easkoot Cellars
no top category Josh Cellars doesn’t also play in.
only Josh Cellars
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Easkoot Cellars · 1
only Josh Cellars · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Easkoot Cellars · Josh Cellars