Eat The Change vs Arizona · Bay Area shelf head-to-head
Eat The Change and Arizona, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arizona carries more Brand PowerEat The Change is in more Bay Area grocersArizona fields the deeper lineupEat The Change sits further up the premium end
Eat The Change
Arizona
20
brand power
41
8
products
42
2
categories
3
5
subcategories
9
10
grocers
8
21.7¢
price per fl oz
5.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eat The Change▭ Arizona
Distribution · 30% of score42·33
E
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eat The Change
only Arizona
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Eat The Change · 5
only Arizona · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eat The Change · Arizona
