Echo Falls vs Acme Smoked Fish · Bay Area shelf head-to-head
Echo Falls and Acme Smoked Fish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acme Smoked Fish carries more Brand Power
Echo Falls
Acme Smoked Fish
33
brand power
39
13
products
13
1
categories
4
2
subcategories
5
11
grocers
11
$3.50
price per oz
$2.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Echo Falls▭ Acme Smoked Fish
Distribution · 30% of score46·46
carried in 11 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Echo Falls
no top category Acme Smoked Fish doesn’t also play in.
only Acme Smoked Fish
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Echo Falls · 4
only Acme Smoked Fish · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Echo Falls · Acme Smoked Fish
