Emirelli vs Divina · Bay Area shelf head-to-head
Emirelli and Divina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineup
Emirelli
Divina
22
brand power
69
4
products
77
3
categories
14
4
grocers
20
87.9¢
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Emirelli▭ Divina
Distribution · 30% of score17·83
E
carried in 4 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Emirelli
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Emirelli · 0
no exclusive doors — everywhere Emirelli is, Divina is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Emirelli · Divina
