Entenmann's vs Prime Bites · Bay Area shelf head-to-head
Entenmann's and Prime Bites, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Entenmann's carries more Brand PowerEntenmann's is in more Bay Area grocersEntenmann's fields the deeper lineupPrime Bites sits further up the premium end
Entenmann's
Prime Bites
43
brand power
19
15
products
4
4
categories
4
5
subcategories
4
6
grocers
3
$6.74
avg price
$8.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Entenmann's▭ Prime Bites
Distribution · 30% of score25·13
E
P
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score71·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Prime Bites
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Entenmann's · 5
only Prime Bites · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Entenmann's · Prime Bites
